Our Story

"Shaping Futures, Building Legacies."

YBS General Trading, founded on September 11, 2021, has steadily grown over the past few years by diversifying its operations, reaching beyond its initial establishment. The company has extended its footprint into various sectors, such as catering, liquid soap production and sales, soap manufacturing, commissioning works, Asbeza delivery, and investments. With a current workforce exceeding 182 employees, YBS General Trading remains committed to its expansion and community engagement.

Our Mission

Our mission at YBS General Trading is to achieve significant growth and impact over the next decade. We are dedicated to expanding our workforce to reach 45,000 employees, fostering a thriving community within our organization. As part of our vision, we aim to attain a net profit exceeding 10 million birr per day, reflecting our commitment to financial success and sustainability.

Furthermore, YBS General Trading is determined to broaden its manufacturing portfolio, with a focus on establishing more than 30 companies encompassing packaging and plastic molding. This strategic initiative aligns with our goal to diversify and strengthen our presence in key industries.

In addition to these objectives, we are committed to enhancing accessibility, ensuring that our products and services are readily available to meet the needs of our expanding customer base. By pursuing these milestones, we strive to create lasting value for our stakeholders and contribute positively to the communities we serve.

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Our Vision

Our vision at YBS General Trading is to transition from the traditional gathering centered around eating together to a dynamic celebration focused on working collaboratively. This shift embodies our commitment to creating opportunities for employment within our community.

Our Key Objectives:

Community Employment

Facilitate the opening of new employment opportunities for our community members, contributing to local economic growth and empowerment.

Brand Assurance

Ensure the strong and reputable branding of YBS General Trading, establishing our identity as a reliable and forward-thinking entity within our county.

Enhanced Accessibility

Guarantee accessibility across our operations, ensuring that our products and services are easily accessible to the local community.

Technological Integration

Embrace advanced technology to enhance the accessibility of our products and streamline sales processes, fostering efficiency and satisfaction among our customers.

Through these endeavors, our vision extends beyond internal transformations, aiming to positively impact the community while maintaining a technological edge in delivering quality products and services.

Meet The Team

Our Executive Team

Know More

Message from our CEO

I am delighted to address you as the CEO of our dynamic company. As we navigate the ever-evolving landscape of business, I want to express my sincere gratitude for your continued support and trust in our organization.

At the heart of our mission lies a commitment to fostering opportunities for individuals. We believe in providing more than just products and services; we are dedicated to creating an environment that empowers individuals through financial support, access to physical resources, and cutting-edge data analysis tools. Our goal is to not only meet your needs but also contribute to your personal and professional growth.

We take great pride in our employees who are the backbone of our success. In our commitment to a shared prosperity model, our employees are not just contributors but also beneficiaries of the company’s profits. Together, we form a united team working towards a common goal.

As a socially responsible organization, we believe in giving back to the community that sustains us. Through various charitable initiatives, we aim to make a positive impact, contributing to the well-being of society in meaningful ways.

Building our company is not just about growth on a corporate level; it’s about creating opportunities at the grassroots. We are dedicated to generating community-oriented job opportunities that contribute to the prosperity and development of the areas we operate in.

Lastly, we understand the importance of offering products and services that not only meet but exceed expectations. Our commitment to affordability, quality, and accessibility is unwavering. Additionally, we are pleased to offer free delivery, ensuring a seamless experience for our valued customers.

Thank you for being an integral part of our journey. We look forward to continuing to serve you with passion, integrity, and a steadfast commitment to excellence.

Best Regards,

Woldegeworhis Yilkal

CEO, YBS Markets